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AUTHORS: Froeb/McCann - ©2010
Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, designed specifically for MBA students like you. Froeb/McCann’s MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E offers a succinct, fast-paced, yet challenging, approach full of invaluable insights from cover to cover. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts while emphasizing the real decisions that today’s managers face on a daily basis. Interactive applications place you in the roles of decision makers within a variety of real business scenarios, making this book an excellent ongoing resource for your business career. New chapters and updates throughout this lively edition keep you abreast of the most recent economic developments and current economic challenges worldwide. With MANAGERIAL ECONOMICS, 2E you learn how to apply economic theory to even the most formidable business challenges.