Print version includes CourseMate Printed Access Card
AUTHORS: O'Guinn/Allen/Semenik - ©2013
Designed for today's students through the continuous feedback from students like you, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards and CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards and more - all at an affordable price and proven to enhance your learning experience and improve your grades. PROMO 2e employs relevant ads, exhibits, and photographs to capture your interest and through its concise writing style, gives you a solid understanding of promotion along with the challenges facing the promotion, advertising, and marketing industries. There is an abundance of real-world examples throughout to aid in your learning.