A Content Access Code is packaged with some new Cengage textbooks, purchased at local bookstores, or purchased online. It lets you register your book and access the online materials. Your access code should be similar to PP8XLP3XD528HC
A course key is a 12 or 15-digit string of numbers and letters that identifies which course youre taking. Your instructor should provide this to you. Try locating your course key in your syllabus or on your instructors course web pages.
To register for CourseMate you must use the Access Code located on your Printed Access Card. Note that a CourseMate Course Key is registered directly from the CourseMate Home page, only after you have registered and launched your CourseMate product.
CourseMate Course Keys are not entered via CengageBrain. If your instructor provided a Course Key, open your CourseMate product. From the CourseMate Home page click the Enter Your Course Key button and enter your Course Key to enroll in your instructors course.Close
In the Fifth Edition of this nationally acclaimed book, students learn the management skills and competencies that will enable them to meet the challenges they'll experience as leaders in tomorrow's dynamic, rapidly changing business environment. The authors focus on key management principles and how they apply in real business practice, as well as on the skills and competencies students will need as they move into the workplace. In this leadership-focused book, students discover how proactive leaders respond to both the opportunities and challenges of global management, diversity and ethics issues, team-based management, service management, and other developing trends. In emphasizing the competencies and skills needed by contemporary leaders, MANAGEMENT: CHALLENGES FOR TOMORROW'S Leaders translates theory into practice, showing students how to fully develop their skills in teamwork, critical thinking, problem solving, communication, and adapting to change. The authors further broaden students' understanding by applying the concepts of management to the various functional areas of organizations of all sizes, illustrating that leaders emerge from all areas- production, finance, accounting, sales, and marketing.