AUTHORS: Goodall, Jr., H. L. - ©2002
This new text and its accompanying CD-ROM, offers a distinct alternative to existing books for the business and professional communication course. Featuring coverage of the most up-to-date skill set available, the book reflects the rapid changes in professional communication due to the global economy, advances in information technology and an increasingly diverse work force. Using an engaging narrative style combined with the unique CCCD model (Choosing, Creating, Coordinating and Delivering) for building presentation competencies, and integrated Web and CD-ROM technology, the authors pay attention to skill building within a strong theoretical foundation of organizational communication. The unique CCCD model employed by the authors throughout the text consists of the following components: Choosing (a communication goal and strategy), Creating (the message), Coordinating (with other people), and Delivering (the message). The model provides students with a consistent formula in each chapter based on the same communication processes. Whether they are preparing an introduction, for an interview, for an informative presentation or for a persuasive presentation, students can use the model to prepare for, and improve upon, their performance.
CengageBrain offers two types of free content:
The amount and type of free content available will depend on whether the book comes with a companion web site or CourseMate. To get started accessing your content, click the access now button. You can either access your content immediately or save it to My Home.