A new edition of this text is available here
ISBN10: 0-324-56972-6
ISBN13: 978-0-324-56972-8
AUTHORS: Longenecker/Moore/Petty/Palich
Even if you keep just one college textbook for posterity, pick SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES. Now in its 14th edition, it remains the market leader for training small business managers and entrepreneurs. With every edition, it gets stronger. Backed by a powerful supplement package, SBM delivers solid coverage of the fundamentals of business management as it teaches you not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, SBM puts you in the role of decision maker, enabling you to apply what you're learning to issues challenging small businesses. Its thorough emphasis on business plans ensures that you can effectively create, manage, and analyze a plan--perhaps for your own venture one day. Through in-text examples and exciting video cases, you learn from business owners who offer their own take on chapter concepts. In addition, the new Small Business & Entrepreneurship Resource Center connects you to relevant small business management articles, sample business plans, and state-specific legal forms. Even more resources are available on the student Website. It's no wonder SBM is the book students choose to keep long after the course is over.
ISBN10: 0324569726
ISBN13: 9780324569728
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