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AUTHORS: Wisner/Tan/Leong - ©2012
Develop a strong understanding of purchasing, operations, logistics, and integration from a supply chain management focus with Wisner/Tan/Leong’s PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH, 3E. This unique new edition presents extensive, valuable content you won’t find in any other book. The book’s expansive approach guides you through the management stages of each supply chain activity while addressing real-world concerns related to the global supply chain. You follow a natural flow through the supply chain with one of the most balanced supply chain management approaches available. Well-organized chapters demonstrate the practical applications of supply chain management in today’s workplace while intriguing profiles throughout the text reinforce what you’re learning. Numerous new cases in this edition expand on the previous edition’s 22 cases. A wealth of updated, revised learning features in each chapter, including Supply Chain Management in Action opening features, e-Business Connections, and Global Perspectives, as well as fresh business examples, ensure that you cover today’s most important contemporary supply issues in depth.
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