Print version includes Marketing CourseMate with eBook Printed Access Card
AUTHORS: Iacobucci, Dawn - ©2012
A new edition of this text is available here
Designed for and by today’s students in every detail, MM 2e was developed from students and faculty members to provide a more engaging and accessible solution that appeals to different learning styles at a value-based price. This concise MM 2e includes all of the key concepts that your instructors require and a full suite of learning aids to accommodate your busy lifestyle including chapter-by-chapter study cards, interactive analytical tools, interactive quizzes, and more. The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. Marketing Management CourseMate for MM 2e includes: An interactive eBook with highlighting and note taking Interactive learning tools, including: Quizzes Videos Analytical Tools …and more!
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