AUTHORS: Larson, Charles U. - ©2013
Combining the latest developments in theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e helps you develop skills as a critical consumer of all forms of persuasion. Extremely student friendly, this text presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges you to consider how the persuasion process is affected by today's 24/7 networked and media-saturated world. The new edition offers expanded coverage of the impact of fast-growing social network media, while an increased emphasis on ethics ensures you consider ethical implications as you sharpen your own persuasion skills. Packed with vivid illustrations and real-world examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e demonstrates persuasion in action and encourages you to apply what you've learned to everyday life!
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