AUTHORS: Moyer/McGuigan/Rao/Kretlow - ©2012
CONTEMPORARY FINANCIAL MANAGEMENT introduces the principles students need to know to maximize shareholder wealth and effectively manage cash flow. The text explores the international aspects of financial management; examine the ethical behavior of managers, and the effects of the 2008-2009 recessions on corporations. Financial Challenges, icons, integrative cases, and other learning features highlight critical concepts and provide practice to help students master the concepts discussed. Excel® templates offer additional practice in using technology to achieve financial management objectives. Thomson ONE Business School Edition, included with the text, gives you the same financial analysis tool that Wall Street professionals use every day, furthering financial management skills and future success for students entering the financial field.
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