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AUTHORS: Lehman/DuFrene - ©2012
Designed specifically for today's students in every detail, Lehman/DuFrene's BCOM3 promises to keep you turning page after page with a streamlined design that provides a more engaging and accessible solution at a student-friendly price. This concise BCOM3 includes all of the key concepts that your instructor requires and a full suite of learning tools to accommodate your busy lifestyle. Much more than just another text, BCOM3 directly connects you to what is happening in business communication today and provides you with the skills for business success. The book's casual style reads more like a business magazine rather than a traditional text with clear writing infused with memorable examples that relate topics to your everyday life and career success. Interactive learning features and numerous resources integrated with the text, including Write Experience for instant feedback on your writing and the interactive website CourseMate, help sharpen your business, study, and communication skills. With the contemporary approach and powerful student resources found in BCOM3 you gain the solid business communication skills you need for future success in any career.
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