Print version includes Small Business Videos Printed Access Card
AUTHORS: Gartner/Bellamy - ©2009
CREATING THE ENTERPRISE represents a bold new approach to entrepreneurship that fully explores the dynamic nature of business in all its stages and empowers you to develop the mindset, skills, and knowledge to evaluate and act on a wide variety of opportunities throughout your career -- and in all aspects of your life. The authors prepare you to take initiative to organize a project, in situations with some complications and risk, in order to make things happen. The text explores a wide range of topics using three levels of analysis (person, environment, and business) that you can employ during three stages of change: recognizing and developing opportunities; progress and growth; and transition. While it provides an excellent overview of essential business principles and practices, CREATING THE ENTERPRISE helps you define, develop, and ultimately achieve your personal and professional goals.
CengageBrain offers two types of free content:
The amount and type of free content available will depend on whether the book comes with a companion web site or CourseMate. To get started accessing your content, click the "access now" button. You can either access your content immediately or save it to My Home.