AUTHORS: Fisher, Jeffrey P. - ©2000
If you want to be a success in today's music world, you'd better become a promotion fanatic. With this book, you will discover the real strategies that let you leverage your status to keep bringing in more business. Fisher will teach you to gather marketing information about your segment of the music industry and how to understand and use many promotional tactics such as networking to establish and maintain your profile. "Ruthless Self-Promotion in the Music Industry", by the author of MixBooks favorite "How to Make Money Scoring Soundtracks and Jingles", is about making your music business stronger by leveraging the success you've achieved into more even success.