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Advertising Age: The Principles of Advertising and Marketing Communication at Work, 1st Edition

Print version includes Ad Age on Campus Printed Access Card

Advertising Age: The…,9781111528751
  • AUTHORS: Thorson/Duffy - ©2012

  • ISBN10: 1-111-52875-6

  • ISBN13: 978-1-111-52875-1

Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.

Additional versions of this product's ISBNs

  • ISBN10: 1111528756

  • ISBN13: 9781111528751

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