AUTHORS: Rashkin, Sam - ©2012
The United States housing industry has suffered a crisis due to a severe drop in production. RETOOLING THE HOUSING INDUSTRY examines the five critical components of our housing industry--land development, design, home performance, production, and sales--to show you the precise shortcomings that have contributed to the current crisis and outline steps to resolve it. RETOOLING THE HOUSING INDUSTRY presents a blueprint for rebuilding the entire industry by using the housing market as a learning moment to improve the quality of home construction. This text clarifies what makes homes work, what constitutes good design, and how to integrate those principles into new home construction. Further, the author explains why these practices and principles conflict with current industry trends. This is a must read for anyone interested in housing or a review of how a major U.S. industry got so far off-base and how it can get back on track.