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AUTHORS: McGuigan/Moyer/Harris - ©2005
Learn to think analytically in a business context with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS WITH ECONOMICS APPLICATIONS. This textbook uses over 300 real-world, managerially-oriented applications to show you how managers apply theories and techniques to solve real-world business problems. McGuigan, Moyer and Harris include extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.
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