Main Content for Cengage Brain Product Section
CB4 (with CourseMate…, 9781111821777
Product Details

CB4, 4th Edition

Print version includes CourseMate with Career Transitions Printed Access Card

  • ISBN10: 1-111-82177-1

    ISBN13: 978-1-111-82177-7

  • AUTHORS: Babin/Harris - ©2013

  • A new edition of this text is available here

Designed for today’s students with continuous feedback from more than 250 instructors and students like you, CB4 delivers a visually appealing, succinct print component, tear-out review cards and CourseMate online digital resources with learning aids to accommodate your busy lifestyle -- all at an affordable price. You’ll find an interactive eBook, self quizzes, downloadable flash cards and more tools proven to enhance your learning experience and improve your grades. This concise, streamlined CB4 by award-winning authors Babin and Harris offers an exciting introduction to the core concepts and applications of today’s contemporary consumer behavior with intriguing learning features and innovative technology to help you easily master the material and succeed in class. End-of-part cases highlight today’s challenges while the most current consumer behavior statistics and contemporary examples throughout this edition reflect the most recent developments in business. New content emphasizes how the recent recession, green marketing, and natural disasters all impact contemporary consumer behavior. To help you make the most of your study time, Consumer Behavior CourseMate website for CB4 brings all of the interactive online study tools you need to succeed to one place. CB4 promises to bring consumer behavior to life in an unforgettable presentation focused on your needs.

Additional versions of this product's ISBNs

  • ISBN10: 1111821771

  • ISBN13: 9781111821777

Use Email, Facebook, Twitter and more to share this product information with your friends.
Content here is associated with the currently displayed main product. Tab through the options to make your selection. If the selected product has any additional options, they will be show after you select a product.

Purchase Options

Purchase Options


FREE SHIPPING on orders over $25!

Paperback version of the text. New book. Ships in 3-5 days.

Paperback version of the text. New book. Ships in 3-5 days.

Paperback version of the text. New book. Ships in 3-5 days.

Free 14 day eBook not available with this title.

Related products are listed below
Free materials are listed below

Looking for free content that accompanies your Cengage Learning textbook?

CengageBrain offers two types of free content:

  • Companion web sites
  • Demo chapters and preview content within CourseMate

The amount and type of free content available will depend on whether the book comes with a companion web site or CourseMate. To get started accessing your content, click the "access now" button. You can either access your content immediately or save it to My Home.