A Content Access Code is packaged with some new Cengage textbooks, purchased at local bookstores, or purchased online. It lets you register your book and access the online materials. Your access code should be similar to PP8XLP3XD528HC
A course key is a 12 or 15-digit string of numbers and letters that identifies which course youre taking. Your instructor should provide this to you. Try locating your course key in your syllabus or on your instructors course web pages.
To register for CourseMate you must use the Access Code located on your Printed Access Card. Note that a CourseMate Course Key is registered directly from the CourseMate Home page, only after you have registered and launched your CourseMate product.
CourseMate Course Keys are not entered via CengageBrain. If your instructor provided a Course Key, open your CourseMate product. From the CourseMate Home page click the Enter Your Course Key button and enter your Course Key to enroll in your instructors course.Close
A new edition of this text is available here
Designed for and by today's students in every detail, CB3 was created with input from more than 175 students and faculty members to provide a more engaging, accessible solution that appeals to different learning styles. This concise, streamlined CB3, offers an exciting introduction to the core concepts and applications of today’s contemporary consumer behavior. A full suite of proven learning tools includes chapter-by-chapter study cards, interactive quizzes, downloadable flashcards, multimedia resources, and more, all at a value-based price. ‰ Award-winning authors Babin and Harris offer a fresh perspective and exciting new approach to today’s consumer behavior, using intriguing learning features and innovative technology to help you easily master the material and succeed in class. New part cases highlight today’s challenges while the most current consumer behavior statistics and contemporary examples reflect recent developments in business. New content emphasizes how to most effectively handle ethics and diversity issues as well as ever-changing demographics and cultural trends. To help you make the most of your study time, Consumer Behavior CourseMate website for CB3 brings everything you need to succeed in one place, from an interactive eBook with an interactive glossary to online quizzes, videos, and more. The CB3 book and learning tools bring consumer behavior to life in an unforgettable, engaging presentation focused on your needs.
CengageBrain offers two types of free content:
The amount and type of free content available will depend on whether the book comes with a companion web site or CourseMate. To get started accessing your content, click the access now button. You can either access your content immediately or save it to My Home.