Print version includes InfoTrac®
AUTHORS: Ireland/Hoskisson/Hitt - ©2006
The many applications, cases, and experiential exercises in this business strategies textbook help you to learn by doing! UNDERSTANDING BUSINESS STATEGY: CONCEPTS AND CASES is a hands-on approach that guides you in leading strategically, analyzing the environment, analyzing the firm, competing through strategy, creating multi-product strategies, developing new ventures, and more. Features such as the Strategy Toolbox and Your Career offer practical tools that will serve you well as you embark on your career. Nationally-acclaimed authors R. Duane Ireland, Robert E. Hoskisson and Michael A. Hitt provide you with the most accurate and current business strategies textbook available, presenting the material in easily digestible chunks, supported by colorful, understandable graphics and figures.
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