A new edition of this text is available here
AUTHORS: Lamb/Hair/McDaniel - ©2011
You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING, Eleventh Edition’s engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel’s MARKETING, Eleventh Edition, will have you saying, "Now that’s marketing."
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