AUTHORS: Sparks, Glenn G. - ©2010
A new edition of this text is available here
Everyone from politicians to entertainers has an opinion on the effects of the media. Find out the real story with MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW. Inside you’ll learn once and for all what the media’s impact really is and how experts explain it. In addition, because this media textbook is packed with study tools, it also will help you get the grade you need.
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