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Marketing 2012 (with CengageNOW with eBook Printed Access Card), 16th Edition

Marketing 2012 (with…,9781133949916
  • ISBN10: 1-133-94991-6

  • ISBN13: 978-1-133-94991-6

  • AUTHORS: Pride/Ferrell

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2012, combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2012 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

Additional versions of this text's ISBN numbers

  • ISBN10: 1133949916

  • ISBN13: 9781133949916

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List$160.95

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Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

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$128.49

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eChapter rental

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New reader! Highlight, take notes, search, print, online/offline & mobile access.

Learn more about eBook and eChapter rentals

The table of contents & first chapter are free with your purchase of other eChapters. It will automatically be added to your "My Home" page after completion of your purchase.

eChapter rental

Check the box next to "eChapters" to see eChapter purchase options.

New reader! Highlight, take notes, search, print, online/offline & mobile access.

Learn more about eBook and eChapter rentals

The table of contents & first chapter are free with your purchase of other eChapters. It will automatically be added to your "My Home" page after completion of your purchase.

eChapter

each$11.00

eChapter Options
  • FREE
    Table of Contents (and additional FREE Content)
  • FREE
    eChapter 1: An Overview of Strategic Marketing

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