AUTHORS: Lamb/Hair/McDaniel - ©2006
Get the preparation you need for a successful career in marketing with ESSENTIALS OF MARKETING! With comprehensive, up-to-the-minute coverage of key marketing topics, this text includes tools that will help you get good grades in this course! Study tools include a personalized study plan, quizzes, and "ask the author" videos that will save you time by helping you focus on areas that you struggle with. Get prepared for a career in marketing through the "Career Appendix" that introduces you to types of marketing jobs, pay scales, preparation for interviewing, and what to expect the first year on the job.
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