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Essentials of Marketing, 5th Edition

Essentials of Market…,9780324316643
  • AUTHORS: Lamb/Hair/McDaniel - ©2006

  • ISBN10: 0-324-31664-X

  • ISBN13: 978-0-324-31664-3

Get the preparation you need for a successful career in marketing with ESSENTIALS OF MARKETING! With comprehensive, up-to-the-minute coverage of key marketing topics, this text includes tools that will help you get good grades in this course! Study tools include a personalized study plan, quizzes, and "ask the author" videos that will save you time by helping you focus on areas that you struggle with. Get prepared for a career in marketing through the "Career Appendix" that introduces you to types of marketing jobs, pay scales, preparation for interviewing, and what to expect the first year on the job.

Additional versions of this product's ISBNs

  • ISBN10: 032431664X

  • ISBN13: 9780324316643

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Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

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