A new edition of this text is available here
AUTHORS: Kelly/McGowen - ©2012
Discover the energy and excitement in business today with this one-of-a-kind Introduction to Business approach. Designed specifically for today’s learners, BUSN4promises to keep you turning page after page with a streamlined design delivered at a student-friendly price. The book’s captivating magazine style offers a riveting, less cluttered approach that presents all of the core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communications. Much more than just another text, BUSN4directly connects you to what is happening in business today and how it will affect you, whether you are a business major or not. Developed with first-hand input from students like you, this eye-catching presentation style focuses on the principles most important to your success with less reading, more visuals, and manageable chunks of information that save you time and ensure you understand concepts on each page. The book’s casual style, infused with memorable examples from today, relates business topics to your everyday life and career success. Numerous resources integrated with the text, including CourseMate, an interactive website, and the latest news feeds, help sharpen your business, study, and communication skills. With the contemporary approach and powerful student resources found in BUSN4you gain the solid business understanding you need for future success in any career. Make the most of your study time by accessing everything you need to succeed in one place. CourseMate for BUSN4includes an interactive eBook,Quizzes, Flashcards, Videos, Exhibits, Games, Podcasts, and more!
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