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AUTHORS: Tucker, Irvin B. - ©2009
Economics impacts every sector of the marketplace. A solid understanding of basic economic principles will give you better insight into the market, industry, and world around you--equipping you with the tools to make more informed decisions as both a professional and a consumer. Noted for its clarity, sensibility, and focused approach, Tucker's SURVEY OF ECONOMICS, Sixth Edition, emphasizes the basics of economics, presenting concepts in the context of real-world situations--and helping you apply them to your own environment. Dr. Tucker emphasizes application and student learning, making the study of economics accessible, interesting, and--with its new four-color format--eye-catching. An award-winning instructor, Dr. Tucker draws from his own experience to implement unique teaching tools and methodologies that drive the learning process and help you sharpen your critical analysis skills--which will benefit you in any career path. His book is renowned for its lively presentation, active learning environment, highly motivational pedagogy, unparalleled visual support, and thorough self-check reviews.
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