Main Content for Cengage Brain Product Section
Use Email, Facebook, Twitter and more to share this product information with your friends.
Product Details

Marketing 2012, 16th Edition

Marketing 2012, 16th…,9780538475402
       
  • A new edition of this text is available here

  • AUTHORS: Pride/Ferrell - ©2012

  • ISBN10: 0-538-47540-4

  • ISBN13: 978-0-538-47540-2

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2012, combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2012 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

Additional versions of this product's ISBNs

  • ISBN10: 0538475404

  • ISBN13: 9780538475402

Content here is associated with the currently displayed main product. Tab through the options to make your selection. If the selected product has any additional options, they will be show after you select a product.

Purchase Options

List$348.95

Purchase Options
No longer available

New book. Ships in 3-5 days.

New book. Ships in 3-5 days.

New book. Ships in 3-5 days.

No longer available

Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

from$104.49

Save up to $244.46!

  • $104.49

    Save $244.46!

  • $119.99

    Save $228.96!

  • $130.49

    Save $218.46!

  • $145.99

    Save $202.96!

eBook rental

Select the radio button next to "eBook" to see eBook access lengths and savings amounts.

Highlight, take notes, search, print, online/offline & mobile access.


eBook rental

Select the radio button next to "eBook" to see eBook access lengths and savings amounts.

Highlight, take notes, search, print, online/offline & mobile access.


eBook rental

Select the radio button next to "eBook" to see eBook access lengths and savings amounts.

Highlight, take notes, search, print, online/offline & mobile access.


each$8.49

eChapter Options
  • FREE
    Table of Contents (and additional FREE Content)
  • FREE
    eChapter 1: An Overview of Strategic Marketing
eChapter rental

Select the radio button next to "eChapters" to see eChapter purchase options.

Highlight, take notes, search, print, online/offline & mobile access.

The table of contents & first chapter are free with your purchase of other eChapters. They will automatically be added to your "My Home" page after completion of your purchase.

Learn more about eBook and eChapter rentals

eChapter rental

Select the radio button next to "eChapters" to see eChapter purchase options.

Highlight, take notes, search, print, online/offline & mobile access.

The table of contents & first chapter are free with your purchase of other eChapters. They will automatically be added to your "My Home" page after completion of your purchase.

Learn more about eBook and eChapter rentals

eChapter rental

Select the radio button next to "eChapters" to see eChapter purchase options.

Highlight, take notes, search, print, online/offline & mobile access.

The table of contents & first chapter are free with your purchase of other eChapters. They will automatically be added to your "My Home" page after completion of your purchase.

Learn more about eBook and eChapter rentals

Related products are listed below
Bundle products are listed below
Bundle: Marketing 20…
Bundle: Marketing 20…


Pride/F…
Bundle: Marketing 2012, 16th + Web 2.0: Concepts and Applications

ISBN10: 1-111-86912-X
ISBN13: 978-1-111-86912-0

$329.99

Free materials are listed below

Looking for free content that accompanies your Cengage Learning textbook?

CengageBrain offers two types of free content:

  • Companion web sites
  • Demo chapters and preview content within CourseMate

The amount and type of free content available will depend on whether the book comes with a companion web site or CourseMate. To get started accessing your content, click the "access now" button. You can either access your content immediately or save it to My Home.