AUTHORS: Pride/Hughes/Kapoor - ©2010
This powerful, interactive online tool walks students step by step through building a business plan--a skill that will benefit them throughout their careers. The system provides informational modules and videos featuring real-world business leaders about each part of the business plan and then prompts students to fill in the templates with information supporting their own business plan. Step by step, the program literally "builds" the business plan from the ground up for these future entrepreneurs and business leaders. The Online Interactive Business Plan Instant Access Code is available at www. cengagebrain.com.