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International Busine…, 9780538450423
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International Business, 4th Edition

  • ISBN10: 0-538-45042-8

    ISBN13: 978-0-538-45042-3

  • AUTHORS: Dlabay, Les - ©2011

International Business 4E provides students with the attitudes, knowledge, and skills for entry-level international business and marketing occupations. Content includes political, legal, financial, economic and social/cultural considerations. Students will be able to understand and compare the way in which business and marketing is conducted domestically versus internationally. The text covers real-world applications, projects, technology, ethics, and cross-curricular links. Students will find the communication sections particularly useful in helping them prepare international communication and trade documentation. The technology coverage from a global perspective helps students research and prepare interactive multimedia presentations.

Additional versions of this product's ISBNs

  • ISBN10: 0538450428

  • ISBN13: 9780538450423

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