AUTHORS: Leach/Melicher - ©2012
Learn how to apply today’s most effective corporate finance tools and techniques to your own entrepreneurial ventures with Leach/Melicher’s ENTREPRENEURIAL FINANCE, 4E. This accessible, reader-friendly edition closely follows a “life cycle of the firm” approach as it introduces the theories, knowledge, and financial tools any entrepreneur needs to start, build, and eventually harvest a successful business venture. This edition clearly focuses on sound financial management practices, showing you how and where to obtain the financial capital necessary to operate and grow a venture. This edition explores the most important financial issues that entrepreneurs face, particularly the stages of financing, business cash flow models, and strategic positioning of the early-stage company. You even learn how to interact professionally with financial institutions and the regulatory agencies that are central to financing ventures. A new capstone case and updated mini-cases, as well as entrepreneurial ventures lifted from the latest headlines keep learning engaging as you examine important concepts such as venture capital funds, institutional investors, and strategic alliances. This edition also provides a thorough understanding of the role of business angels, licensing agreements, and exit strategies. Trust ENTREPRENEURIAL FINANCE, 4E to provide the knowledge and skills you need for entrepreneurial success.
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