AUTHORS: Goodall, Jr., H. L. - ©2002
This new text and its accompanying CD-ROM, offers a distinct alternative to existing books for the business and professional communication course. Featuring coverage of the most up-to-date skill set available, the book reflects the rapid changes in professional communication due to the global economy, advances in information technology and an increasingly diverse work force. Using an engaging narrative style combined with the unique CCCD model (Choosing, Creating, Coordinating and Delivering) for building presentation competencies, and integrated Web and CD-ROM technology, the authors pay attention to skill building within a strong theoretical foundation of organizational communication. The unique CCCD model employed by the authors throughout the text consists of the following components: Choosing (a communication goal and strategy), Creating (the message), Coordinating (with other people), and Delivering (the message). The model provides students with a consistent formula in each chapter based on the same communication processes. Whether they are preparing an introduction, for an interview, for an informative presentation or for a persuasive presentation, students can use the model to prepare for, and improve upon, their performance.
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