A Content Access Code is packaged with some new Cengage textbooks, purchased at local bookstores, or purchased online. It lets you register your book and access the online materials. Your access code should be similar to PP8XLP3XD528HC
A course key is a 12 or 15-digit string of numbers and letters that identifies which course youre taking. Your instructor should provide this to you. Try locating your course key in your syllabus or on your instructors course web pages.
To register for CourseMate you must use the Access Code located on your Printed Access Card. Note that a CourseMate Course Key is registered directly from the CourseMate Home page, only after you have registered and launched your CourseMate product.
CourseMate Course Keys are not entered via CengageBrain. If your instructor provided a Course Key, open your CourseMate product. From the CourseMate Home page click the Enter Your Course Key button and enter your Course Key to enroll in your instructors course.Close
Designed for today's students with continuous feedback from more than 250 instructors and students like you, CB4 delivers a visually appealing, succinct print component, tear-out review cards and CourseMate online digital resources with learning aids to accommodate your busy lifestyle -- all at an affordable price. You'll find an interactive eBook, self quizzes, downloadable flash cards and more tools proven to enhance your learning experience and improve your grades. This concise, streamlined CB4 by award-winning authors Babin and Harris offers an exciting introduction to the core concepts and applications of today's contemporary consumer behavior with intriguing learning features and innovative technology to help you easily master the material and succeed in class. End-of-part cases highlight today's challenges while the most current consumer behavior statistics and contemporary examples throughout this edition reflect the most recent developments in business. New content emphasizes how the recent recession, green marketing, and natural disasters all impact contemporary consumer behavior. To help you make the most of your study time, Consumer Behavior CourseMate website for CB4 brings all of the interactive online study tools you need to succeed to one place. CB4 promises to bring consumer behavior to life in an unforgettable presentation focused on your needs.
CengageBrain offers two types of free content:
The amount and type of free content available will depend on whether the book comes with a companion web site or CourseMate. To get started accessing your content, click the access now button. You can either access your content immediately or save it to My Home.