A Content Access Code is packaged with some new Cengage textbooks, purchased at local bookstores, or purchased online. It lets you register your book and access the online materials. Your access code should be similar to PP8XLP3XD528HC
A course key is a 12 or 15-digit string of numbers and letters that identifies which course youre taking. Your instructor should provide this to you. Try locating your course key in your syllabus or on your instructors course web pages.
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CourseMate Course Keys are not entered via CengageBrain. If your instructor provided a Course Key, open your CourseMate product. From the CourseMate Home page click the Enter Your Course Key button and enter your Course Key to enroll in your instructors course.Close
Boyer/Verma's breakthrough text meets today's student and instructor's needs and redefines the marketplace. Their text is briefer than most, taking all of the vital core concepts and building upon them with current and fresh examples. The authors understand the importance of striking a balance by creating a book that does an even better job at covering the core concepts while also providing customers with a new product that fully addresses and approaches this course area from today's teaching and learning perspectives and actual business practices. The three unifying themes throughout the book are Strategy, Global Supply Chain, and Service Operations. Strategy will serve as an overarching framework and will be used in each chapter to present students with an alternative approach to specific challenges. The authors uses examples from non-US companies and/or organizations in each chapter to incorporate Service Operations in the book. They also show that even some of the largest manufacturing companies today have extensive service activities such as customer support and product development. The Global Supply Chain theme will allow students to see how products move through different companies and countries with Boyer/Verma's use of real world examples throughout his text. In addition the robust Cnow course allows instructors and students to go beyond the printed text to get the most from this exciting operations management program.
CengageBrain offers two types of free content:
The amount and type of free content available will depend on whether the book comes with a companion web site or CourseMate. To get started accessing your content, click the access now button. You can either access your content immediately or save it to My Home.