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Entrepreneurship: Ideas in Action, 5th Edition

Entrepreneurship: Id…,9780538496896
  • AUTHORS: Greene, Cynthia L. - ©2012

  • ISBN10: 0-538-49689-4

  • ISBN13: 978-0-538-49689-6

It's well known today that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 5E provides you with the knowledge needed to realistically evaluate your potential as a business owner. This text encourages you to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As you complete the chapters, you develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that you can easily relate to. Information on online research, including online business planning, is also included.

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  • ISBN10: 0538496894

  • ISBN13: 9780538496896

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    eChapter 1: Should You Become an Entrepreneur?
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