ISBN10: 0-538-46681-2
ISBN13: 978-0-538-46681-3
AUTHORS: Pride/Ferrell
Do you want a textbook that concisely covers basic marketing principles but that is up-to-date on strategies and real-world examples for sustainable marketing? MARKETING EXPRESS covers the traditional marketing fundamentals, such as product, price, distribution, and promotion, as well as today's ever-changing marketing environment. The text also features real-world companies and brands, and explores sustainability, the role of entrepreneurship, and the need for creativity in developing successful marketing strategies in a changing environment.
ISBN10: 0538466812
ISBN13: 9780538466813
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