A new edition of this text is available here
AUTHORS: Boone/Kurtz - ©2013
CONTEMPORARY MARKETING, 2013 UPDATE, includes everything you need to begin a successful marketing career, as well as information and insights to help you understand your own specific studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING 2013 UPDATE continues to offer a trusted, thorough guide to fundamental marketing principles—now extensively updated with the newest trends and research in this dynamic discipline.
CengageBrain offers two types of free content:
The amount and type of free content available will depend on whether the book comes with a companion web site or CourseMate. To get started accessing your content, click the access now button. You can either access your content immediately or save it to My Home.