Page Header

Navigation

Search for Books and Materials

Register a product.

Login/SignUp/My Cart

Main Content for Cengage Brain Product Section

Use Email, Facebook, Twitter and more to share this product information with your friends.
Product Details

Consumer Behavior, 5th Edition

Consumer Behavior, 5…,9780547079929
       
  • A new edition of this text is available here

  • ISBN10: 0-547-07992-3

  • ISBN13: 978-0-547-07992-9

  • AUTHORS: Hoyer/MacInnis

CONSUMER BEHAVIOR gives you a solid foundation in key concepts from psychology, sociology, and anthropology, along with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject and can help you master the skills you need to succeed.

Additional versions of this text's ISBN numbers

  • ISBN10: 0547079923

  • ISBN13: 9780547079929

Content here is associated with the currently displayed main product

Purchase Options

List$359.95

Purchase Options

New book. Ships in 3-5 days.

New book. Ships in 3-5 days.

Hardcover

$287.49

FREE eBOOK While your book ships!

FREE SHIPPING On orders over $25!

Check the box next to "Rental" to see rental access length options.

New book. $3.99 shipping. Ships in 3-5 days. FREE return shipping.

Rental Information

  • Shipping for rentals is offered via UPS Ground for a flat rate of $3.99 and UPS or FedEx express shipping for $9.99.
  • Rentals are eligible for the free 7 day eBook offer which allows you to gain immediate access to the eBook while your rental ships.
  • Refunds are available within 30 days of purchase. They must be in a saleable condition.
  • You can cancel a rental within the first 30 days of your start date.
  • You may extend your rental due date for 15, 30, 60, 90 or 130 days after the first 30 days of your rental but before the due date.
  • You can convert your rental to purchase after the first 30 days but before your rental due date.
  • To return your rental, simply print out the prepaid UPS label provided by CengageBrain and drop off your package to the nearest UPS package drop off location. We recommend dropping off your rental at UPS at least 5 business days before your due date.

Check the box next to "Rental" to see rental access length options.

New book. $3.99 shipping. Ships in 3-5 days. FREE return shipping.

Rental Information

  • Shipping for rentals is offered via UPS Ground for a flat rate of $3.99 and UPS or FedEx express shipping for $9.99.
  • Rentals are eligible for the free 7 day eBook offer which allows you to gain immediate access to the eBook while your rental ships.
  • Refunds are available within 30 days of purchase. They must be in a saleable condition.
  • You can cancel a rental within the first 30 days of your start date.
  • You may extend your rental due date for 15, 30, 60, 90 or 130 days after the first 30 days of your rental but before the due date.
  • You can convert your rental to purchase after the first 30 days but before your rental due date.
  • To return your rental, simply print out the prepaid UPS label provided by CengageBrain and drop off your package to the nearest UPS package drop off location. We recommend dropping off your rental at UPS at least 5 business days before your due date.
Rental

from$100.49

  • Rent thru 07/18/13

    $100.49

  • Rent thru 08/17/13

    $112.99

  • Rent thru 09/26/13

    $125.49

  • Rent thru 02/13/14

    $144.49

  • Rent thru 11/10/14

    $156.99

FREE eBOOK While your book ships!

eBook rental

Check the box next to "eBook" to see eBook access length options.

Highlight, take notes, search, print, online/offline & mobile access.


eBook rental

Check the box next to "eBook" to see eBook access length options.

Highlight, take notes, search, print, online/offline & mobile access.


eBook

from$123.49

  • Rent thru 11/15/13

    $123.49

  • Rent thru 05/14/14

    $141.99

  • Rent thru 05/09/15

    $153.99

  • Rent thru 04/28/17

    $172.49

eChapter rental

Check the box next to "eChapters" to see eChapter purchase options.

New reader! Highlight, take notes, search, print, online/offline & mobile access.

Learn more about eBook and eChapter rentals

The table of contents & first chapter are free with your purchase of other eChapters. It will automatically be added to your "My Home" page after completion of your purchase.

eChapter rental

Check the box next to "eChapters" to see eChapter purchase options.

New reader! Highlight, take notes, search, print, online/offline & mobile access.

Learn more about eBook and eChapter rentals

The table of contents & first chapter are free with your purchase of other eChapters. It will automatically be added to your "My Home" page after completion of your purchase.

eChapter

each$13.50

eChapter Options
  • FREE
    Table of Contents (and additional FREE Content)
  • FREE
    eChapter 1: Understanding Consumer Behavior

Bundle products are listed below
Bundle: Consumer Beh…
Bundle: Consumer Beh…


HOYER/M…
Bundle: Consumer Behavior, 5th + Global Economic Crisis GEC Resource Center Printed Access Card

ISBN-10: 0-538-76523-2
ISBN-13: 978-0-538-76523-7

$281.99

Free materials are listed below

Looking for free content that accompanies your Cengage Learning textbook?

CengageBrain offers two types of free content:

  • Companion web sites
  • Demo chapters and preview content within CourseMate

The amount and type of free content available will depend on whether the book comes with a companion web site or CourseMate. To get started accessing your content, click the “access now” button. You can either access your content immediately or save it to My Home.