Designed for and by today's students in every detail, OM, Second Edition, was developed with input from more than 150 students and instructors. This concise, reader-friendly text provides a streamlined introduction to the core concepts, techniques, and applications of contemporary operations management. Engaging and accessible, the text combines balanced coverage of manufacturing and service operations with a full suite of proven learning tools in a convenient and affordable package. OM also accommodates diverse learning styles by including integrated resources such as flashcards, cases, data sets, games, and quizzes to make studying more enjoyable and effective. OM, Second Edition, contains updated examples featuring companies you know, making the material both timely and personally relevant while exploring the real-world applications of key concepts.
