AUTHORS: Crosson/Needles - ©2011
Crosson/Needles delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and motivations of today’s students and on extensive feedback from instructors. These substantial changes meet the needs of students, who not only face a business world increasingly complicated by ethical issues, globalization, and technology but also have more demands on their time. To help them meet these challenges, this textbook shows students how accounting information is used to make business decisions. Proven Presentation: Students learn from a trusted approach built on proper accounting principles and technical detail to ensure mastery of core accounting concepts. Relevant Coverage: Chapter-opening Decision Points have been enhanced to expose students to the changing accounting environment. Critical-Thinking Tools: New Stop & Think features help students develop the judgment skills they need in the modern business world. Crosson/Needles demonstrates accounting in motion!