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Bundle: Marketing Express, 2nd + Ad Age on Campus Printed Access Card

Bundle: Marketing Ex…,9781133263425
  • AUTHORS: Pride/Ferrell - ©2011

  • ISBN10: 1-133-26342-9

  • ISBN13: 978-1-133-26342-5

MARKETING EXPRESS 2/e is Pride/Ferrell's condensed version of their FOUNDATIONS OF MARKETING, 4/e. In this edition of MARKETING EXPRESS, the authors do not include the cases and end-of-book appendices in FOUNDATIONS, and thus offer greater flexibility for those who prefer a briefer text with limited pedagogy. MARKETING EXPRESS 2/e includes solid, traditional coverage of marketing fundamentals—product, price, distribution, and promotion—as well as coverage of today's ever-changing marketing environment. The design incorporates advertisements, photos, screen shots, and boxes throughout the text to grab student interest and help make the content real and relevant to today's students.

Additional versions of this product's ISBNs

  • ISBN10: 1133263429

  • ISBN13: 9781133263425

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Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

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