AUTHORS: Ferraro/Andreatta - ©2012
CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE, Ninth Edition, gives you real-life scenarios and highly relevant contemporary examples to “SWAP” (“Share with a Parent” or friend) so you can learn to appreciate other cultures as well as your own. Learn what you can do with anthropology today, and apply what you learn to situations you are likely to encounter in your personal and professional life, whether you are studying to be a public health official, criminal justice worker, advertising executive, new product designer, market researcher, or a leader in another field entirely. Check out real-life examples of cross-cultural misunderstandings and issues (in popular “Cross-Cultural Miscues” features) to view “culture at work,” and take a look at how culture impacts the war in Iraq, the environment, and the global economy.
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