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AUTHORS: Iacobucci, Dawn - ©2013
Designed for today’s students with continuous feedback from students like you, MM, 3E delivers a visually appealing, succinct print component, tear-out review cards and CourseMate online digital resources with learning aids to accommodate your busy lifestyle -- all at an affordable price. You’ll find an interactive eBook, self quizzes, downloadable flash cards and more tools proven to enhance your learning experience and improve your grades. MM, 3E employs an integrated marketing management framework with new detailed learning features and graphics to capture your interest in a concise, magazine-style format. New coverage highlights the importance of social media as well as the impact of consumer behavior on successful marketing management. An accompanying complete set of cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with MM, 3E chapters. Trust MM, 3E text and resources, including CourseMate, to help you better understanding and use marketing management tools for business success.
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