AUTHORS: Hendrix/Hayes - ©2010
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Succeed in your communications course with PUBLIC RELATIONS CASES, Eighth Edition! The authors use award-winning cases to give you a glimpse into best practices for public relations campaigns as they present a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), you will learn how to analyze the strengths and weaknesses of successful cases and then create ways to make them even better.
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