Main Content for Cengage Brain Product Section
Perspectives on Incr…, 9781598638745
Product Details

Perspectives on Increasing Sales, 1st Edition

  • ISBN10: 1-59863-874-2

    ISBN13: 978-1-59863-874-5

  • AUTHORS: Miletsky/Callander - ©2010

Who’s the real sales expert: the salesperson or the consumer? Each has a different approach to effective sales and what will really move the consumer to take action. Each approaches buying and selling from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Increasing Sales is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Marvin Miletsky provides the salesperson perspective while James Callander gives the customer point of view on topics including finding new leads and prospects, successful negotiations, landing an account and closing the deal, managing and improving the relationship and a whole lot more. What makes this book different from other sales-oriented books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at increasing sales as both the salesperson and customer see it, leaving readers with a list of action items and a better understanding of core sales concepts to dramatically improve success rates.

Additional versions of this product's ISBNs

  • ISBN10: 1598638742

  • ISBN13: 9781598638745

Use Email, Facebook, Twitter and more to share this product information with your friends.
Content here is associated with the currently displayed main product. Tab through the options to make your selection. If the selected product has any additional options, they will be show after you select a product.

Purchase Options

Purchase Options


FREE SHIPPING on orders over $25!

Paperback version of the text. New book. Ships in 3-5 days.

Paperback version of the text. New book. Ships in 3-5 days.

Paperback version of the text. New book. Ships in 3-5 days.

Free 14 day eBook not available with this title.

Related products are listed below
90 Days to Success i…
90 Days to Success in Sales, 1st Edition

ISBN10: 1-4354-5488-X
ISBN13: 978-1-4354-5488-0