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MKTG 6, 6th Edition

Print version includes CourseMate with Career Transitions 2.0 Printed Access Card

MKTG 6 (with CourseM…,9781133190110
  • A new edition of this text is available here

  • AUTHORS: Lamb/Hair/McDaniel - ©2013

  • ISBN10: 1-133-19011-1

  • ISBN13: 978-1-133-19011-0

Designed for and by today’s students in every detail, *MKTG6* was developed with direct input from students and faculty members to provide a more engaging and accessible solution that appeals to different learning styles at a value-based price. *MKTG6* includes all of the key concepts that your instructors require and a full suite of learning aids to accommodate your busy lifestyle including chapter-by-chapter study cards, self-quizzes, downloadable flash cards, and more. *MKTG6* also offers interactive video quizzing, review games, and online case studies to bring Marketing to life.

Additional versions of this product's ISBNs

  • ISBN10: 1133190111

  • ISBN13: 9781133190110

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