Print version includes Web Site Printed Access Card
AUTHORS: Gopinath/Siciliano - ©2010
A new edition of this text is available here
Co-authors Gopinath and Siciliano have created a valuable and informational text that allows learners to analyze a variety of strategy models and concepts in order to gain a better understanding of strategic management theory. STRATEGIZE! presents many in- and out-of-class exercises that offer students a more applied and in-depth learning experience. Active learning exercises promote a thorough understanding of strategic management, and authors have highlighted several new cases for analysis and discussion throughout the book. STRATEGIZE! third edition provides instructors and learners with a new exercise on the balanced scorecard and scenario planning that includes a variety of thought, action, and feedback-assessment components. In addition, the updated text features two industry reviews, providing students with a comprehensive analysis of strategic management systems. STRATEGIZE! third edition also provides a new exercise on the balanced scorecard and scenario planning, and Part IV includes several new cases for analysis and discussion.