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AUTHORS: Stair/Reynolds - ©2012
Gain the solid foundation you need to better understand the entire IS discipline and how IS courses relate to the rest of your business studies and career with this textbooks from leading authors Ralph Stair and George Reynolds. This edition clearly highlights how to use IS concepts within the context of business, particularly with the emphasis today’s organizations place on innovation and speed. You can count on Stair/Reynolds’ Principles of Information Systems to provide the insights you need to function more efficiently and effectively as a worker, manager, decision maker, or organizational leader in business today. Closely examine the changing role of today’s IS professional with this edition’s wealth of current examples and IS references available. New detailed coverage of multimedia in business, application development for the iPhone, iPad, and similar devices, cloud computing and new updates of forecasting demonstrate issues reshaping IS today. Coverage of current trends in environmental design and green computing prepare you for today’s workplace. Examples of supply chain management (SCM) and customer relationship management (CRM) better equip you for business success. This edition presents some of the most recent research on virtual communities and work structures, including how social networking sites, such as Facebook and Twitter, are assisting virtual teams and how companies are effectively using virtual organizational structures with mobile workers.
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