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AUTHORS: Keller, Gerald - ©2012
STATISTICS FOR MANAGEMENT AND ECONOMICS, 9e, emphasizes applications over calculation. It illustrates how vital statistical methods and tools are for today’s managers--and teaches you how to apply them to real business problems. Using a proven three-step "ICI" approach to problem solving, the text teaches you how to IDENTIFY the correct statistical technique by focusing on the problem objective and data type; how to COMPUTE the statistics doing them by hand, using Excel®, or using MINITAB; and how to INTERPRET results in the context of the problem. This unique approach enhances your comprehension and practical skills. The text’s vast assortment of data-driven examples, exercises, and cases covers the various functional areas of business, demonstrating the statistical applications that marketing managers, financial analysts, accountants, economists, and others use. These comprehensive applications give you hands-on practice, while solid pedagogical elements make the material more accessible and easy to apply to your world. In addition, learning resources such as CengageNOW and CourseMate maximize study time to help you achieve the results you want. Completely up-to-date, the ninth edition offers comprehensive coverage, current examples, and Excel® 2010 and MINITAB 15 content.
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