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Bundle: PROMO (with Marketing CourseMate with eBook Printed Access Card)

  • O’Guinn/Allen/Semenik - ©2011
  • ISBN10: 1-133-22345-1
  • ISBN13: 978-1-133-22345-0
  • Bundles$70.95
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ePack: PROMO (with Marketing CourseMate with eBook Printed Access Card) + WebTutor™ on Blackboard® Instant Access Code

  • O’Guinn/Allen/Semenik - ©2011
  • ISBN10: 1-133-22348-6
  • ISBN13: 978-1-133-22348-1
  • Bundles$83.95
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Bundle: PROMO (with Marketing CourseMate with eBook Printed Access Card) + AdSim Advertising Simulation Access Card

  • O’Guinn/Allen/Semenik - ©2011
  • ISBN10: 1-133-22349-4
  • ISBN13: 978-1-133-22349-8
  • Bundles$117.95
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Business Research Methods, 8th Edition

Print version includes Qualtrics Card

  • Zikmund/Babin/Carr/Griffin - ©2010
  • ISBN10: 1-4390-8067-4
  • ISBN13: 978-1-4390-8067-2
  • A new edition of this text is available here

  • Print$418.95
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Essentials of Marketing Research, 4th Edition

Print version includes Qualtrics Card

  • Zikmund/Babin - ©2010
  • ISBN10: 1-4390-4754-5
  • ISBN13: 978-1-4390-4754-5
  • eBook$91.99
  • eChaptersea. $9.49
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Basic Marketing Research, 7th Edition

Print version includes Qualtrics Printed Access Card

  • Churchill/Brown/Suter - ©2010
  • ISBN10: 1-4390-4139-3
  • ISBN13: 978-1-4390-4139-0
  • A new edition of this text is available here

  • Print$328.95
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Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8th Edition

  • Shimp/Shimp - ©2010
  • ISBN10: 0-324-59360-0
  • ISBN13: 978-0-324-59360-0
  • A new edition of this text is available here

  • eBook$116.99
  • eChaptersea. $8.49
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Exploring Marketing Research, 10th Edition

Print version includes Qualtrics Printed Access Card and DVD

  • Zikmund/Babin - ©2010
  • ISBN10: 0-324-78844-4
  • ISBN13: 978-0-324-78844-0
  • Print$404.95
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Advertising and Integrated Brand Promotion, 5th Edition

  • O’Guinn/Allen/Semenik - ©2009
  • ISBN10: 0-324-56862-2
  • ISBN13: 978-0-324-56862-2
  • A new edition of this text is available here

  • eBook$87.99
  • eChaptersea. $9.49
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7th Edition

  • Shimp/Shimp - ©2007
  • ISBN10: 0-324-32143-0
  • ISBN13: 978-0-324-32143-2
  • A new edition of this text is available here

  • eChaptersea. $7.99
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Exploring Marketing Research, 9th Edition

  • Zikmund/Babin - ©2007
  • ISBN10: 0-324-32088-4
  • ISBN13: 978-0-324-32088-6
  • A new edition of this text is available here

  • eBook$85.99
  • eChaptersea. $6.99
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Basic Marketing Research, 6th Edition

  • Churchill/Brown - ©2007
  • ISBN10: 0-324-30541-9
  • ISBN13: 978-0-324-30541-8
  • A new edition of this text is available here

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Essentials of Marketing Research, 3rd Edition

  • Zikmund/Babin - ©2007
  • ISBN10: 0-324-32087-6
  • ISBN13: 978-0-324-32087-9
  • A new edition of this text is available here

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Advertising Campaign Strategy: A Guide to Marketing Communication Plans, 4th Edition

  • Parente, Donald - ©2006
  • ISBN10: 0-324-32271-2
  • ISBN13: 978-0-324-32271-2
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Exploring Marketing Research, 8th Edition

Print version includes InfoTrac® College Edition Printed Access Card and WEBSURVEYOR Certificate

  • Zikmund, William G. - ©2003
  • ISBN10: 0-324-18148-5
  • ISBN13: 978-0-324-18148-7
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Essentials of Marketing Research, 2nd Edition

Print version includes InfoTrac® College Edition Printed Access Card and WEBSURVEYOR Certificate

  • Zikmund, William G. - ©2003
  • ISBN10: 0-324-18257-0
  • ISBN13: 978-0-324-18257-6
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Marketing Research: An Aid to Decision Making, 2nd Edition

  • Shao, Alan T. - ©2002
  • ISBN10: 0-324-07450-6
  • ISBN13: 978-0-324-07450-5
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ePack: Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card), 7th + MindTap® Marketing Instant Access

  • O’Guinn/Allen/Semenik/Close Scheinbaum - ©2015
  • ISBN10: 1-305-60933-6
  • ISBN13: 978-1-305-60933-4
  • Bundles$255.95
  • Rent$121.49
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  • Bundles$255.95
  • Rent$121.49

Bundle: Marketing 2014, 17th + Marketing CourseMate with eBook Instant Access Code

  • Pride/Ferrell - ©2014
  • ISBN10: 1-285-32895-7
  • ISBN13: 978-1-285-32895-9
  • Bundles$235.95
  • Rent$140.99
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Advertising and Sales Promotion, 1st Edition

  • Kaser, Ken - ©2013
  • ISBN10: 1-111-57323-9
  • ISBN13: 978-1-111-57323-2
  • Print$87.95
  • eBook$21.49
  • eChaptersea. $3.49
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Supply Chain Management: A Logistics Perspective, 9th Edition

  • Coyle/Langley/Langley/Novack/Gibson - ©2013
  • ISBN10: 0-538-47918-3
  • ISBN13: 978-0-538-47918-9
  • Print$316.95
  • eBook$94.99
  • eChaptersea. $13.99
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CourseMate Instant Access for O’Guinn/Allen/Semenik’s PROMO2, 2nd Edition

  • O’Guinn/Allen/Semenik - ©2013
  • ISBN10: 1-133-62898-2
  • ISBN13: 978-1-133-62898-9
  • Digital$74.95
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  • Digital$79.95
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General MindLink for CourseMate, 1 term (6 months) Instant Access for O’Guinn/Allen/Semenik’s PROMO2, 2nd Edition

  • O’Guinn/Allen/Semenik - ©2013
  • ISBN10: 1-285-27689-2
  • ISBN13: 978-1-285-27689-2
  • Digital$74.95
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WebTutor™ on Blackboard® with eBook on Gateway Instant Access Code for O’Guinn/Allen/Semenik’s PROMO2, 2nd Edition

  • O’Guinn/Allen/Semenik - ©2013
  • ISBN10: 1-133-62899-0
  • ISBN13: 978-1-133-62899-6
  • Digital$79.95

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