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PROMO, 1st Edition

Print version includes Marketing CourseMate with eBook Printed Access Card

  • O'Guinn/Allen/Semenik - ©2011
  • ISBN10: 1-111-82611-0
  • ISBN13: 978-1-111-82611-6
  • A new edition of this text is available here

  • Print$69.95
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Bundle: PROMO (with Marketing CourseMate with eBook Printed Access Card)

  • O'Guinn/Allen/Semenik - ©2011
  • ISBN10: 1-133-22345-1
  • ISBN13: 978-1-133-22345-0
  • Bundles$70.95
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Bundle: PROMO (with Marketing CourseMate with eBook Printed Access Card) + Ad Age on Campus Printed Access Card

  • O'Guinn/Allen/Semenik - ©2011
  • ISBN10: 1-133-22351-6
  • ISBN13: 978-1-133-22351-1
  • Bundles$88.95
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Bundle: PROMO (with Marketing CourseMate with eBook Printed Access Card) + AdSim Advertising Simulation Access Card

  • O'Guinn/Allen/Semenik - ©2011
  • ISBN10: 1-133-22349-4
  • ISBN13: 978-1-133-22349-8
  • Bundles$117.95
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ePack: PROMO (with Marketing CourseMate with eBook Printed Access Card) + WebTutor™ on Blackboard® Instant Access Code

  • O'Guinn/Allen/Semenik - ©2011
  • ISBN10: 1-133-22348-6
  • ISBN13: 978-1-133-22348-1
  • Bundles$83.95
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Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8th Edition

  • Shimp, Terence A. - ©2010
  • ISBN10: 0-324-59360-0
  • ISBN13: 978-0-324-59360-0
  • A new edition of this text is available here

  • eBook$111.99
  • eChaptersea. $8.49
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Marketing Research: Methodological Foundations, 10th Edition

Print version includes Qualtrics Card

  • Churchill, Gilbert A. - ©2010
  • ISBN10: 1-4390-8101-8
  • ISBN13: 978-1-4390-8101-3
  • Print$287.95
  • Rent$45.99
  • eBook$85.99
  • eChaptersea. $8.99
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Exploring Marketing Research, 10th Edition

Print version includes Qualtrics Printed Access Card and DVD

  • Zikmund/Babin - ©2010
  • ISBN10: 0-324-78844-4
  • ISBN13: 978-0-324-78844-0
  • Print$388.95
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Bundle: Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8th + Printed Access Card

  • Shimp, Terence A. - ©2010
  • ISBN10: 1-133-15020-9
  • ISBN13: 978-1-133-15020-6
  • Bundles$393.95
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Qualtrics Info Printed Access Card for Cengage

  • Zikmund/Babin - ©2010
  • ISBN10: 0-538-46687-1
  • ISBN13: 978-0-538-46687-5
  • Digital$43.95
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Advertising and Integrated Brand Promotion, 5th Edition

  • O'Guinn/Allen/Semenik - ©2009
  • ISBN10: 0-324-56862-2
  • ISBN13: 978-0-324-56862-2
  • A new edition of this text is available here

  • eBook$84.49
  • eChaptersea. $9.49
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7th Edition

  • Shimp, Terence A. - ©2007
  • ISBN10: 0-324-32143-0
  • ISBN13: 978-0-324-32143-2
  • A new edition of this text is available here

  • eChaptersea. $7.99
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Exploring Marketing Research, 9th Edition

  • Zikmund/Babin - ©2007
  • ISBN10: 0-324-32088-4
  • ISBN13: 978-0-324-32088-6
  • A new edition of this text is available here

  • eBook$82.49
  • eChaptersea. $6.99
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Basic Marketing Research, 6th Edition

  • Churchill/Brown - ©2007
  • ISBN10: 0-324-30541-9
  • ISBN13: 978-0-324-30541-8
  • A new edition of this text is available here

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Exploring Marketing Research, 8th Edition

Print version includes InfoTrac® College Edition Printed Access Card and WEBSURVEYOR Certificate

  • Zikmund, William G. - ©2003
  • ISBN10: 0-324-18148-5
  • ISBN13: 978-0-324-18148-7
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Business Research Methods, 7th Edition

Print version includes Web Surveyor Certificate and InfoTrac®

  • Zikmund, William G. - ©2003
  • ISBN10: 0-03-035084-0
  • ISBN13: 978-0-03-035084-9
  • A new edition of this text is available here

  • Print$424.95
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ePack: Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card), 7th + MindTap™ Marketing Instant Access

  • O'Guinn/Allen/Semenik/Close Scheinbaum - ©2015
  • ISBN10: 1-305-60933-6
  • ISBN13: 978-1-305-60933-4
  • Bundles$255.95
  • Rent$121.49
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  • Bundles$255.95
  • Rent$121.49
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CourseMate, 1 term (6 months) Instant Access for O'Guinn/Allen/Semenik/Close's Advertising and Integrated Brand Promotion, 7th Edition

  • O'Guinn/Allen/Semenik/Close Scheinbaum - ©2015
  • ISBN10: 1-305-10441-2
  • ISBN13: 978-1-305-10441-9
  • CourseMate$128.00
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Contemporary Marketing, 16th Edition

  • Print$301.95
  • Rent$47.99
  • eBook$90.49
  • eChaptersea. $9.49
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Print Option: MKTG (with Marketing CourseMate with eBook and Career Transitions Printed Access Card)

  • Lamb/Hair/McDaniel - ©2014
  • ISBN10: 1-285-47922-X
  • ISBN13: 978-1-285-47922-4
  • Bundles$69.95
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MindTap Marketing, 1 term (6 months) Instant Access for Boone/Kurtz's Contemporary Marketing, 16th Edition

  • Boone/Kurtz - ©2014
  • ISBN10: 1-285-51301-0
  • ISBN13: 978-1-285-51301-0
  • MindTap$95.00
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Advertising and Sales Promotion, 1st Edition

  • Kaser, Ken - ©2013
  • ISBN10: 1-111-57323-9
  • ISBN13: 978-1-111-57323-2
  • eBook$21.49
  • eChaptersea. $3.49
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Supply Chain Management: A Logistics Perspective, 9th Edition

  • Coyle/Langley/Novack/Gibson - ©2013
  • ISBN10: 0-538-47918-3
  • ISBN13: 978-0-538-47918-9
  • Print$303.95
  • eBook$90.99
  • eChaptersea. $13.99
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WebTutor™ on Blackboard® with eBook on Gateway Instant Access Code for O'Guinn/Allen/Semenik's PROMO2, 2nd Edition

  • O'Guinn/Allen/Semenik - ©2013
  • ISBN10: 1-133-62899-0
  • ISBN13: 978-1-133-62899-6
  • Digital$79.95

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