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Marketing (LL Versio…, 9780618799633
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Marketing (LL Version), 14th Edition

  • ISBN10: 0-618-79963-X

    ISBN13: 978-0-618-79963-3

  • AUTHORS: Pride/Ferrell - ©2008

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing’s text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today’s competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students’ personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.

Additional versions of this product's ISBNs

  • ISBN10: 061879963X

  • ISBN13: 9780618799633

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Paperback version of the text. New book. Ships in 3-5 days.

Paperback version of the text. New book. Ships in 3-5 days.

Paperback version of the text. New book. Ships in 3-5 days.

Free 14 day eBook not available with this title.

each$6.49

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    Table of Contents (and additional FREE Content)
  • FREE
    eChapter 1: An Overview of Strategic Marketing

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The table of contents & first chapter are free with your purchase of other eChapters. They will automatically be added to your "My Home" page after completion of your purchase.

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eChapter rental

Highlight, take notes, search, print, online/offline & mobile access.

The table of contents & first chapter are free with your purchase of other eChapters. They will automatically be added to your "My Home" page after completion of your purchase.

Learn more about eBook and eChapter rentals

Related products are listed below
Web Site Passkey: Ma…
Web Site Passkey: Marketing, 14th Edition

ISBN10: 0-618-82309-3
ISBN13: 978-0-618-82309-3

$45.95

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