AUTHORS: Peng, Mike W. - ©2011
Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. GLOBAL BUSINESS, 2E by renowned international instructor, author, and consultant Mike Peng is the first global business book that answers the big question, "What determines the success and failure of firms around the globe?" Author Mike Peng integrates both an institutional-based view and resource-based view throughout every chapter, bringing an unparalleled continuity and strategic approach to the learning process. The book combines an inviting, conversational style with the latest research and examples in every chapter that reflects the most recent global developments, including the impact of the 2008-2009 global economic crisis. A wealth of business cases from Mike Peng and other respected international experts delve into how companies throughout the world have expanded globally, including Brazil’s Embraer, China’s Hauwei, and India’s Tata Motors. All-new video cases, world maps that connect geography to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With GLOBAL BUSINESS, 2E you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today’s global business landscape.
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